Les garcons de Smel*

A note written by Cornelie Tollens
referring to Edgar and Carlo from Smel.
smel design and strategy
Kraanspoor 38 / 1033 SE / Amsterdam / The Netherlands
T +31 (0)20 314 34 37 / info@smel.net
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SMEL featured in CITIx60 City Guides


60 local creatives bring you the best of the city Amsterdam. A unique collaboration with local creatives from selected cities, CITIx60 Amsterdam guide points you to 60 hangouts loved by 60 stars of the cities’ creative scene, covering architecture, art spaces, shops and markets, eating and entertainment. All featured artists and designers are at the cutting edge of what’s on and when, and known for their accomplishments in fields across advertising, architecture and graphics, fashion, industry and food, music and publishing. Smel is one of the 60 creatives featured in the guide, their tip: restaurant REM eiland, Amsterdam! CITIx60 City Guides: Amsterdam / Los Angeles / Hong Kong Publisher: Victionary, Hong Kong

Party at high altitudes with Red Bull Studios Live!


60 people. One crane. Unforgettable new memories. There is no better place than DGTL Festival to officially kick off the festival season. And what a kick it was! Red Bull Studios Live also hosted a private placement in the iconic Red Crane. At the top of the steaming ridge not only the view was phenomenal - but also the atmosphere. You literally went to great heights to party. With sets of Elias Mazian & Breach, Beesmunt Soundsystem & The Cunning Fox. Smel designed the various communication expressions such as banners, Facebook and posters for the event. Photos: © Desiré van den Berg
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