Les garcons de Smel*

A note written by Cornelie Tollens
referring to Edgar and Carlo from Smel.
smel design and strategy
Kraanspoor 38 / 1033 SE / Amsterdam / The Netherlands
T +31 (0)20 314 34 37 / info@smel.net
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Smel is currently working on the identity of the new trendy restaurant Florent in Utrecht. Restaurant Florent is an initiative of Lamber van Dam and Thomas Haukes. Enjoy the French cuisine and artistic musings in stylish surroundings. In addition to the word mark to develop a distinctive and surprising imagery Smel sought collaboration with French artist and tattoo artist Dit Cheyenne. The result is mysterious and innovative. More news will follow soon ...



Smel is currently working together with photographer Morad Bouchakour on the design and editing for Bye Bye Portfolio. Bye Bye Portfolio is based on Bouchakour's latest handmade portfolio in 2008, a smooth assembly, in which the hierarchy of commissioned and free work is lost, Bye Bye Portfolio takes the viewer along include intimate portraits of Mennonites in Mexico, American Indians, dynamic street photography in New york and opinionated portraits of Dutch and international celebrities. The book is designed by Smel and Morad bouchakour. More news will follow soon ...
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