MADE OF JAPAN ONE OF OUR RECENT PROJECTS

Made of Japan is a unique publication celebrating Onitsuka Tiger
60th anniversary



Smel, collaborated closely with Zoo Magazine to create this unique publication.
Published bilingually in English and Japanese, Made of Japan is destined to be
a collector’s item. The magazine’s physical attributes merge traditional Japanese
book-binding methods with a clean, authoritative look and feel; the use of
various types of paper underlines its intriguing contents. A numbered, limited-
edition gift set that includes the magazine, a pair of shoes and a T-shirt from the
60th Anniversary Collection will also be available.

The publication of Made of Japan is a one-off and only a limited edition of
10,000 copies will be printed. The magazine will be distributed to exclusive
shops in Japan, the US and Europe as of September 1st. Stores include Colette
(Paris), do you read me?! (Berlin), KaDeWe (Berlin), SPRMRKT
(Amsterdam), International Magazine Store (Antwerp) and Henrik Vibskov
Boutique (Copenhagen), as well as international airports and railway stations.
Made of Japan is also available online through www.tokyoartbeat.com/shop.

www.onitsukatiger.com