Tailored sales tools
Studio Piet Boon asked Smel to develop sales tools for prospects in the high-end housing market and collection dealers. To present the studio as multidisciplinary in a luxurious and distinctive form. We came up with an exclusive DM pack with a card set that explains the collection: living, dining, outdoors, and the other activities: background, architecture, interior architecture, and styling. In line with the DM pack, a folding poster was also developed as a handout for the ICFF furniture fair especially to promote the collection and the HUYS project by Studio Piet Boon in New York.