Redefining Baroque Music

Integral communication concept for the most famous baroque orchestra in the Netherlands. Holland Baroque is a quirky baroque orchestra that dares to sing, dance, cry and laugh on their instruments. All this from tradition, innovation, surprise and a touch of entertainment.

Musical encounters

Holland Baroque, founded by the twin sisters Judith and Tineke Steenbrink, collaborates with many well-known international soloists, composers, choirs, and theater-makers. Meetings with musical guests regularly resulted in warm friendships and new sound worlds. For a new identity, we designed a logo as a quality stamp, in which the letters resemble notes from a music sheet. For the internal and external means of communication, we use a visual language that refers to 'musical encounters.' The meeting is always visualized with two photos, creating a poetic and narrative image.

Sound innovators

Holland Baroque's collaborations vary with big names such as Eric Vloeimans, Leszek Możdżer, Wu Wei, and Reinbert De Leeuw. The identity has been rolled out in various series of posters, flyers, seasonal brochures, digital communication, and an extensive website. For the 10th anniversary, we designed a special edition that was printed in large print like a newspaper.

Services

Art direction
Branding
Editorial design

Client

Holland Baroque

Website

www.hollandbaroque.com

Collaborations

Photography:
Wouter Jansen
Alek Bruessing (fashion)

Baroque in a digital environment

Design a website for a renowned baroque orchestra in the Netherlands. Holland Baroque is a quirky baroque orchestra that dares to sing, dance, cry and laugh on their instruments. All this from tradition, innovation, surprise, and a touch of entertainment.

Musical encounters

Our challenge was to create a website with what makes Holland Baroque so unique, musical encounters at the highest level. Collaborations with big names like Eric Vloeimans, Leszek Możdżer, Wu Wei, and Reinbert De Leeuw. We have given the design of the website a contemporary look in which photography plays a significant role. With a few clicks, you can look behind the scenes, book a concert, or watch a video. The photography is by Wouter Jansen, the regular photographer of the orchestra who goes everywhere. The photography is atmospheric, narrative and also shows the personal side of the musicians.

Narrative and image driven

The website is image-driven, where you can quickly scroll through the concert projects and get to know the musicians. Characteristics are the clear visual language and the use of a lot of photography. With the cms, the content can easily be changed and kept up-to-date in a fully responsive design.