Plus sign as a connection
Smel was asked by Koppert + Koenis architects to develop a new brand identity. The challenge was to create a visual link between Koppert + Koenis architects, Makks process management, and the K + K Group. We wanted to create a dualistic brand structure in simplicity with one recognizable recurring style element. This is how we came up with the idea of connection and added value in the form of the plus sign. In the implementation of the identity, the font DIN has been adapted and 3 clear colors predominate. To make the identity more dynamic, we have added characteristic sports lines to the brand style.